Forever Flawless

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Edmonton is the capital of the Canadian province of Alberta.

Edmonton is the capital of the Canadian province of Alberta. Edmonton is on the North Saskatchewan River and is the center of the Edmonton Capital Region, which is surrounded by Alberta’s central region.

The city had a population of 877,926 in the 2014 census, making it Alberta’s second-largest city and Canada’s fifth-largest municipality. This population represents 66 percent of the total 2014 population of 1,328,300 within the Edmonton census metropolitan area (CMA), Canada’s fifth-largest CMA by population. Edmonton is the northernmost North American city with a metropolitan population over one million. A resident of Edmonton is known as an Edmontonian.

Edmonton is the major economic center for northern and central Alberta and a major center for the oil and gas industry. As of 2014, the estimated value of major projects within the Edmonton Capital Region was $57.8-billion, of which $34.4-billion are within the oil and gas, oil sands and pipeline sectors. Edmonton has been the birthplace of several companies that have grown to international stature. The local retail market has also seen the creation of many successful store concepts, such as The Brick, Katz Group, AutoCanada, Boston Pizza, Pizza 73, Liquor Stores GP (which includes Liquor Depot, Liquor Barn, OK Liquor, and Grapes & Grains), Planet Organic, Shaw Communications, Empire Design, Running Room, Booster Juice, Earl’s, Fountain Tire and XS Cargo.

Edmonton is home to several shopping malls, including Canada’s first mall, Westmount Center; and the largest mall in North America, West Edmonton Mall, which is also considered to be the 10th largest mall in the world. Other mentionable malls include Bonnie Doon Shopping Center, Edmonton City Center a combination of the former Edmonton Center and Eaton Center malls), Southgate Center, Kingsway Mall,Northgate Center, Abbotsfield Mall, Londonderry Mall, and Mill Woods Town Centre.

Edmonton also has many big box shopping centers and power centers. Some of the major ones include South Edmonton Common (North America’s largest open air retail development), Skyview Power Center, Terra Losa Center, Oliver Square, Southpark Center, The Meadows, Christy’s Corner, and Westpoint. In 2008, construction started on the Windermere power center.

In contrast to suburban centers, Edmonton has many urban retail locations. The largest of them all, Old Strathcona, includes many independent stores between 99 Street and 109 Street on Whyte Avenue and area. In around the downtown of Edmonton, there are a small handful of shopping districts, such as previously mentioned Edmonton City Centre mall, Jasper Avenue and 104 Street. Near Oliver, 124 Street is home to a significant number of retail stores. Edmonton is the Canadian testing-ground for many American retailers, such as Bath & Body Works and Calvin Klein.


The Forever Flawless Store is located in the West Edmonton Mall (WEM), the largest shopping mall in North America and the tenth largest in the world (along with The Dubai Mall) by gross leasable area. It was the world’s largest mall until 2004. The mall was founded by the Ghermezian brothers, who emigrated from Iran in 1959. More than 24,000 people are employed at the property. The mall receives 32.2 million visitors per year; it also attracts between 90,000 and 200,000 shoppers daily, depending on the day and season. The mall was valued at CAN$926 million in January 2007.

West Edmonton Mall first opened its doors to the public on 15 September 1981. The mall has been expanded three times since its opening in 1981, with these additions completed in 1983, 1985 and 1999. It was the largest indoor shopping center in the world until 2004 and was put in the Guinness World Records. The four phases of construction are used in a color-coded system as a guideline for finding stores and attractions.

Come check out our store and let us know what you think of our products. Have you already been to the Forever Flawless store in Edmonton? We’d love it if you took a few minutes to tell us about your experience. Why not write a Forever Flawless review?

FOREVER FLAWLESS Store-West Edmonton Mall

8882 170 St NW, Edmonton, AB T5T 4J2, Canada
Phone: 1-780-444-5321 1-780-444-5330 Store Hours: Mon-Sat 10:00am to 9:00pm Sun 11:00am to 6:00pm