San Diego is a major city in California, on the coast of the Pacific Ocean in Southern California, approximately 120 miles (190 km) south of Los Angeles and immediately adjacent to the border with Mexico. With an estimated population of 1,381,069 as of July 1, 2014, San Diego is the eighth-largest city in the United States and second-largestin California. San Diego is the birthplace of California and is known for its mild year-round climate, natural deep-water harbor, extensive beaches, long association with the U.S. Navy, and recent emergence as a healthcare and biotechnology development center.
Historically home to the Kumeyaay people, San Diego was the first site visited by Europeans on what is now the West Coast of the United States. Upon landing in San Diego Bay in 1542, Juan Rodríguez Cabrillo claimed the entire area for Spain, forming the basis for the settlement of Alta California 200 years later. The Presidio and Mission of San Diego, founded in 1769, formed the first European settlement in what is now California. In 1821, San Diego became part of newly independent Mexico, and in 1850, became part of the United States following the Mexican–American War and the admission of California to the union.
The city is the seat of San Diego County and is the economic center of the region as well as the San Diego–Tijuana metropolitan area. San Diego’s main economic engines are military and defense-related activities, tourism, international trade, and manufacturing. The presence of the University of California, San Diego (UCSD), with the affiliated UCSD Medical Center, has helped make the area a center of research in biotechnology.
Tourism is a major industry owing to the city’s climate, its beaches, and numerous tourist attractions such as Balboa Park, Belmont amusement park, San Diego Zoo, San Diego Zoo Safari Park, and SeaWorld San Diego. San Diego’s Spanish and Mexican heritage is reflected in the many historic sites across the city, such as Mission San Diego de Alcala and Old Town San Diego State Historic Park. Also, the local craft brewing industry attracts an increasing number of visitors for “beer tours” and the annual San Diego Beer Week in November; San Diego has been called “America’s Craft Beer Capital.”
Many popular museums, such as the San Diego Museum of Art, the San Diego Natural History Museum, the San Diego Museum of Man, the Museum of Photographic Arts, and the San Diego Air & Space Museum are located in Balboa Park, which is also the location of the San Diego Zoo. The Museum of Contemporary Art San Diego (MCASD) is located in La Jolla and has a branch located at the Santa Fe Depot downtown. The downtown branch consists of two building on two opposite streets. The Columbia district downtown is home to historic ship exhibits belonging to the San Diego Maritime Museum, headlined by the Star of India, as well as the unrelated San Diego Aircraft Carrier Museum featuring the USS Midway aircraft carrier.
The San Diego Symphony at Symphony Towers performs on a regular basis and is directed by Jahja Ling. The San Diego Opera at Civic Center Plaza, directed by Ian Campbell, was ranked by Opera America as one of the top 10 opera companies in the United States. Old Globe Theatre at Balboa Park produces about 15 plays and musicals annually. The La Jolla Playhouse at UCSD is directed by Christopher Ashley. Both the Old Globe Theatre and the La Jolla Playhouse have produced the world premieres of plays and musicals that have gone on to win Tony Awards or nominations on Broadway. The Joan B. Kroc Theatre at Kroc Center’s Performing Arts Center is a 600-seat state-of-the-art theatre that hosts music, dance, and theatre performances. The San Diego Repertory Theatre at the Lyceum Theatres in Horton Plaza produces a variety of plays and musicals. Hundreds of movies and a dozen TV shows have been filmed in San Diego, a tradition going back as far as 1898.
FOREVER FLAWLESS Store-North County Mall
The Forever Flawless Store is located in Westfield North County, formerly North County Fair, is a shopping mall in Escondido, California owned and operated by Westfield Group. In 1993, both the Robinson’s and May Company anchors became Robinson’s May locations. In 2006, following Federated Department Stores’ merger with May Company, the two Robinson’s May locations closed. The former Robinson’s location has been subdivided into Forever 21, H&M and Old Navy, while the former May Company location is now a Target.
North County Tavern + Bowl opened on the second level of the mall in December 2010, replacing Oggi’s Pizza & Brewing Co. and three adjacent stores. The 15,000 square foot facility encompasses a 300-seat restaurant, a 30-foot bar, and eight bowling lanes. In 2012, Westfield announced a $55 million revitalization plan and included renovating the mall’s interior, updating the exterior mall entrances, and resurfacing the parking lot.
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