Baton Rouge is the capital of the U.S. state of Louisiana and its second-largest city. The seat of East Baton Rouge Parish, the city is located on the eastern bank of the Mississippi River. As the “Capital City”, Baton Rouge is the political hub for Louisiana, and is the second-largest metropolitan city in the state, with an estimated population of 228,895 as of 2014. The metropolitan area surrounding the city, known as Greater Baton Rouge, had a population of 820,159 people as of 2013. The urban area has around 594,309 inhabitants. Baton Rouge is a major industrial, petrochemical, medical, research, motion picture, and growing technology center of the American South. The Port of Greater Baton Rouge is the tenth largest in the United States in terms of tonnage shipped, and is the farthest upstream Mississippi River port capable of handling Panamax ships.
The Baton Rouge area owes its historical importance to its strategic site upon the Istrouma Bluff, the first natural bluff upriver from the Mississippi River Delta. This allowed development of a business quarter safe from seasonal flooding. In addition, the city built a levee system stretching from the bluff southward to protect the riverfront and low-lying agricultural areas. The city is a culturally rich center, with settlement by immigrants from numerous European nations and African peoples. It was ruled by seven different governments: French, British, and Spanish in the colonial era, West Floridian, United States territory and state, Confederate, and United States again. Baton Rouge enjoys a strong economy that has helped the city be ranked as one of the “Top 10 Places for Young Adults” in 2010 by Portfolio Magazine and one of the top 20 cities in North America for economic strength by Brookings.
Baton Rouge is the furthest inland port on the Mississippi River that can accommodate ocean-going tankers and cargo carriers. The ships transfer their cargo (grain, crude, cars, containers) at Baton Rouge onto rails and pipelines (to travel east-west) or barges (to travel north). Deep-draft vessels cannot pass the Old Huey Long Bridge because the clearance is insufficient, and the river depth decreases significantly just to the north, near Port Hudson. Baton Rouge’s largest industry is petrochemical production and manufacturing. As well as being the state capital and parish seat, the city is the home of Louisiana State University. One of the largest single employers in Baton Rouge is the state government, which recently consolidated all branches of state government downtown at the “Capitol Park” complex.
FOREVER FLAWLESS Store-Mall of Louisiana
The Forever Flawless Store is located in The Mall of Louisiana a shopping mall in Baton Rouge, Louisiana, and is located between I-10 and Bluebonnet Blvd. Built in 1997 by developer Jim Wilson & Associates which also built the Riverchase Galleria in Alabama, it is the largest mall in Louisiana and is currently owned and managed by General Growth Properties. It contains the second largest indoor carousel in the world. The architects are Crawford McWilliams Hatcher Architects, Inc. (CMH).
Rave Motion Pictures opened a fifteen screen movie theater adjacent to the mall in 2006. Construction has recently been completed on an open-air shopping addition, which will be conjoined to the main east entrance of the mall as well as a 10 tenant power center adjacent to the movie theater. Both were completed August 2008. The Boulevard is a new lifestyle component of the Mall of Louisiana. Retailers and eateries include: Apple, Ann Taylor, Ann Taylor Loft, BJ’s Brewhouse, Chico’s, Soma Intimates, Clarks, L’Occitane en Provence, Jos. A. Bank, Pottery Barn, Select Comfort, Sephora, Hhgregg, and Menchie’s frozen yogurt.
Come check out our store and let us know what you think of our products. Have you already been to the Forever Flawless store in Baton Rouge? We’d love it if you took a few minutes to tell us about your experience. Why not write a Forever Flawless review?