San Diego is a major city in California, on the coast of the Pacific Ocean in Southern California, approximately 120 miles (190 km) south of Los Angeles and immediately adjacent to the border with Mexico. With an estimated population of 1,381,069 as of July 1, 2014, San Diego is the eighth-largest city in the United States and second-largestin California. San Diego is the birthplace of California and is known for its mild year-round climate, natural deep-water harbor, extensive beaches, long association with the U.S. Navy, and recent emergence as a healthcare and biotechnology development center.
Historically home to the Kumeyaay people, San Diego was the first site visited by Europeans on what is now the West Coast of the United States. Upon landing in San Diego Bay in 1542, Juan Rodríguez Cabrillo claimed the entire area for Spain, forming the basis for the settlement of Alta California 200 years later. The Presidio and Mission of San Diego, founded in 1769, formed the first European settlement in what is now California. In 1821, San Diego became part of newly independent Mexico, and in 1850, became part of the United States following the Mexican–American War and the admission of California to the union.
The city is the seat of San Diego County and is the economic center of the region as well as the San Diego–Tijuana metropolitan area. San Diego’s main economic engines are military and defense-related activities, tourism, international trade, and manufacturing. The presence of the University of California, San Diego (UCSD), with the affiliated UCSD Medical Center, has helped make the area a center of research in biotechnology.
Tourism is a major industry owing to the city’s climate, its beaches, and numerous tourist attractions such as Balboa Park, Belmont amusement park, San Diego Zoo, San Diego Zoo Safari Park, and SeaWorld San Diego. San Diego’s Spanish and Mexican heritage is reflected in the many historic sites across the city, such as Mission San Diego de Alcala and Old Town San Diego State Historic Park. Also, the local craft brewing industry attracts an increasing number of visitors for “beer tours” and the annual San Diego Beer Week in November; San Diego has been called “America’s Craft Beer Capital.”
Many popular museums, such as the San Diego Museum of Art, the San Diego Natural History Museum, the San Diego Museum of Man, the Museum of Photographic Arts, and the San Diego Air & Space Museum are located in Balboa Park, which is also the location of the San Diego Zoo. The Museum of Contemporary Art San Diego (MCASD) is located in La Jolla and has a branch located at the Santa Fe Depot downtown. The downtown branch consists of two building on two opposite streets. The Columbia district downtown is home to historic ship exhibits belonging to the San Diego Maritime Museum, headlined by the Star of India.
The San Diego Symphony at Symphony Towers performs on a regular basis and is directed by Jahja Ling. The San Diego Opera at Civic Center Plaza, directed by Ian Campbell, was ranked by Opera America as one of the top 10 opera companies in the United States. Old Globe Theatre at Balboa Park produces about 15 plays and musicals annually. The La Jolla Playhouse at UCSD is directed by Christopher Ashley. Both the Old Globe Theatre and the La Jolla Playhouse have produced the world premieres of plays and musicals that have gone on to win Tony Awards or nominations on Broadway. The Joan B. Kroc Theatre at Kroc Center’s Performing Arts Center is a 600-seat state-of-the-art theatre that hosts music, dance, and theatre performances. The San Diego Repertory Theatre at the Lyceum Theatres in Horton Plaza produces a variety of plays and musicals. Hundreds of movies and a dozen TV shows have been filmed in San Diego, a tradition going back as far as 1898.
FOREVER FLAWLESS Store-Horton Plaza
The Forever Flawless Store is located in Westfield Horton Plaza, not to be confused with its adjacent namesake Horton Plaza, a five-level outdoor shopping mall located in downtown San Diego known for its bright colors, architectural tricks, and odd spatial rhythms. It stands on 6.5 city blocks adjacent to the city’s historic Gaslamp Quarter. It was the first successful downtown retail center since the rise of suburban shopping centers decades earlier
A 1972 proposal for the shopping center and a redevelopment district arose out of plans to “refurbish San Diego’s historic town plaza”, Horton Plaza. Due to numerous setbacks and resistance from preservation groups, construction did not begin until 1982.The plaza is named for Alonzo Horton, who was largely responsible for the location of downtown San Diego. Horton Plaza was the $140 million centerpiece of a downtown redevelopment project run by The Hahn Company, and is the first example of architect Jon Jerde’s so-called “experience architecture”.When it opened in August 1985, it was a risky and radical departure from the standard paradigm of mall design. Its mismatched levels, long one-way ramps, sudden dropoffs, dramatic parapets, shadowy colonnades, cul-de-sacs, and brightly painted facades create an architectural experience in dramatic contrast to the conventional wisdom of mall management.
Conventional malls are designed to reduce ambient sources of psychological arousal, so the customers’ attention is directed towards merchandise. By making the mall an attraction in itself, Jerde stood this model on its head.Jerde’s project was based on Ray Bradbury’s essay “The Aesthetics of Lostness”. In it he extolled the virtues of getting “safely lost” as adults inspired by side streets of Paris, London, or New York.Horton Plaza was an instant financial success and while some credited it for revitalizing downtown San Diego, others said the revitalization benefitted the mall. When originally built, the center housed the historic Jessop’s Clock, built in 1907, which formerly stood on a sidewalk in front of the Jessop and Sons jewelry store in Downtown San Diego. In 2012 Westfield said it would not renew the lease on the Jessop’s Clock and gave its owners (descendants of the clock’s builder Joseph Jessop) six months to find a new location for it.
Come check out our store and let us know what you think of our products. Have you already been to the Forever Flawless store in San Diego? We’d love it if you took a few minutes to tell us about your experience. Why not write a Forever Flawless review?