Roseville is the largest city in Placer County, California, United States, located in the Sacramento metropolitan area. As of January 1, 2015 the State Department of Finance estimated the City’s population to be 128,382. Interstate 80 runs through Roseville and State Route 65 runs through part of the northern edge of the City. The settlement was originally a stage coach station called Griders. According to the Roseville Historical Society, in 1864 the Central Pacific Railroad tracks were constructed eastward from Sacramento, and when they crossed a small California Central Railroad line they named the spot “Junction.” Junction eventually became known as Roseville.
In 1909, three years after the Southern Pacific Railroad moved its facilities from Rocklin to Roseville, the town became an incorporated City. What followed was a period of expansion, with the community building more than 100 structures, including what was the largest ice manufacturing plant in the world (Pacific Fruit Express building, in 1913). While the character of Roseville has changed over the years, as the City grew from its small-town beginnings to its status as a major urban city today, it has retained some of its historic beginnings. Roseville is no longer a railroad town, but the Union Pacific Railroad is still the 6th largest employer (see Major Employers section, below). Current visitors can now visit the revitalized historic Vernon Street and old Downtown areas, which had been in decline for decades, but were recently rehabilitated.
The city of Roseville has a variety of businesses located in it. It has encouraged the addition of large retail centers, including one of the largest Auto Malls in the country, which contributes significantly to sales tax receipts at the city and county level. Revenue from sales tax has been a main reason why the City of Roseville has been able to keep up the city’s infrastructure as the population has dramatically increased. This environment has produced a mix of housing, small and large employers, as well as shopping opportunities. A popular water park, Roseville Golfland SunSplash, is also located in Roseville. Shopping plays a vital role in the economy of Roseville, which has the thirteenth highest retail sales of all California cities.
Roseville is considered a regional shopping destination, with the Westfield Galleria at Roseville being the main shopping center in the city and the second largest shopping mall in Northern California. Westfield embarked on a $270 million project, because of the revenue they acquire from this high end 487,806-square-foot (45,319 m2) expansion mall.
Across the street from the Galleria, Peter Bollinger Investment Company built a $70 million complex named “Fountains at Roseville”. Fountains at Roseville is a 330,000 sq ft (31,000 m2) retail center that is unique in that it includes several recreation centers. The first phase opened to the public on June 30, 2008. Plans call for future construction of hotel, additional retail, and office buildings as well.
FOREVER FLAWLESS Store-Galleria at Roseville
The Forever Flawless Store is located in The Westfield Galleria at Roseville (formerly called Galleria at Roseville) an upscale shopping mall in Roseville, California, United States. Owned by the Westfield Corporation, it is located at the corner of Galleria Boulevard and Roseville Parkway near the junction of State Route 65 andInterstate 80. An early plan considering building a mall in the neighboring city of Rocklin. After a long and tedious process, the Rocklin plans were scrapped and were submitted to Roseville. On July 25, 1995, a phased mall with three anchors was approved. On June 25, 1998, after stronger than anticipated demand, a single phase mall with four anchors was approved after Nordstrom committed to building a store as the fourth anchor. The $100 million Galleria at Roseville was built and opened in 2000 by Urban Retail Properties, Inc., anchored by Macy’s, Nordstrom, JCPenney, and Sears.
In 2000, Urban was acquired by Rodamco North America, N.V, a Netherlands-based real estate investment company. The center was subsequently sold to the Westfield Group in 2002 with the dissolution of Rodamco. At that time, the center was renamed “Westfield Shoppingtown Galleria at Roseville.” Westfield dropped the “shoppingtown” part from its U.S. centers, and now the name is “Westfield Galleria at Roseville.” Locals refer to it just as “The Galleria” or “Roseville Galleria” or “The Mall”.
The Galleria at Roseville features the only Sacramento-area locations for luxury retailers Louis Vuitton, Burberry, Tiffany & Co., Omega, Kate Spade New York, and BOSS Hugo Boss. Other tenants in the center include Apple, Disney Store, LUSH Cosmetics, Guess, Oakley, and Banana Republic. The mall also features a food court withMcDonald’s, Panda Express, Rubio’s Fresh Mexican Grill, and Jamba Juice as well as a Ruth’s Chris Steak House, The Cheesecake Factory, and an Il Fornaio Italian Restaurant.
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