Braintree is a suburban New England city in Norfolk County, Massachusetts, United States. Although officially known as a town, Braintree adopted a municipal charter, effective 2008, with a mayor-council form of government and is considered a city under Massachusetts law. The town is part of the Greater Boston area with access to the MBTA Red Line and is a member of the Metropolitan Area Planning Commission’s South Shore Coalition. The town of Braintree was settled in 1625, colonized in 1635 and incorporated in 1640 and named after the English town of Braintree. Braintree was part of Suffolk County until the formation of Norfolk County in 1793. The town of Braintree was the birthplace of presidents John Adams and John Quincy Adams, as well as statesman John Hancock.
FOREVER FLAWLESS Store- South Shore Plaza
The Forever Flawless Store is located in South Shore Plaza an upscale shopping mal and the largest mall in New England. South Shore Plaza originally opened in 1961 as an open-air plaza with a Filene’s and thirty smaller stores. Jordan Marsh opened in 1968. The center was enclosed in 1976 and saw additional anchors, such as Lord & Taylor in 1979 and Sears in 1980, when the mall reached 100 stores. In 1995 and 1996, a second level was added, including the “Boardwalk Cafes” food court, and the Filene’s store was expanded to include a home store. This nearly doubled the mall’s size, giving it a bright and airy feel, largely because of abundant skylighting and spacious corridors. Also in 1996, the Jordan Marsh store was renamed Macy’s.
In 2005, May Department Stores, at the time the parent of Lord & Taylor and Filene’s, was acquired by Federated Department Stores, the owner of Macy’s. As a result, the Filene’s store was briefly closed in March 2006, before using the space to relocate its Macy’s store that May. The remainder of the Filene’s stores were converted Macy’s later that year. Federated sold the Lord & Taylor chain later that year and sold the vacant Jordan Marsh/Macy’s space to Simon Property Group. Filene’s Basement, one of the mall’s former anchors, filed for bankruptcy protection on May 4, 2009. New York’s Crown Acquisitions made a bid to buy Filene’s Basement including their famous Downtown Crossing location which closed for reconstruction in 2007. The South Shore Plaza store in Braintree closed in December 2011.
A redevelopment opened on the former site of Jordan Marsh on March 26, 2010. The center is now New England’s largest mall, and includes a newly constructed three-level, Nordstrom, though the Jordan Marsh building was four stories. Simon Property Group announced on May 12, 2009 that they were in negotiations with the town of Braintree and Target to include a Target store on the lowest level of the 3 level mall addition. Its grand opening was on October 10, 2010. Numerous high-end retailers have joined the mall in the Nordstrom wing, including Sur La Table, Juicy Couture, Vera Bradley, and Sephora. The mall also received new carpeting, wall decor, food court seating/televisions, and signage as part of the renovations. The parking deck bridges that once connected to Jordan Marsh have now been restored.
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