Casablanca is the largest city of Morocco, located in the northwestern part of the country on the Atlantic Ocean. It is also the largest city in the Maghreb, as well as one of the largest and most important cities in Africa, both economically and demographically.
Casablanca is Morocco’s chief port and one of the largest financial centers on the African continent. The 2012 census, adjusted with recent numbers, recorded a population of about 4 million in the prefecture of Casablanca. Casablanca is considered the economic and business center of Morocco, while the national political capital is Rabat.
The leading Moroccan companies and international corporations doing business there have their headquarters and main industrial facilities in Casablanca. Recent industrial statistics show Casablanca retains its historical position as the main industrial zone of the country. The Port of Casablanca is one of the largest artificial ports in the world, and the largest port of North Africa. It is also the primary naval base for the Royal Moroccan Navy.
The Grand Casablanca region is considered the locomotive of the development of the Moroccan economy. It attracts 32% of the country’s production units and 56% of industrial labor. The region uses 30% of the national electricity production. With MAD 93 billion, the region contributes to 44% of the industrial production of the kingdom. About 33% of national industrial exportations, MAD 27 billion, comes from the Grand Casablanca; 30% of the Moroccan banking network is concentrated in Casablanca.
One of the most important Casablancan exports is phosphate. Other industries include fishing, fish canning, sawmills, furniture production, building materials, glass, textiles, electronics, leather work, processed food, spirits, soft drinks, and cigarettes.
The Casablanca and Mohammedia seaports activity represent 50% of the international commercial flows of Morocco. Almost the entire Casablanca waterfront is under development, mainly the construction of huge entertainment centres between the port and Hassan II Mosque, the Anfa Resort project near the business, entertainment and living centre of Megarama, the shopping and entertainment complex of Morocco Mall, as well as a complete renovation of the coastal walkway. The Sindbad park is planned to be totally renewed with rides, games and entertainment services.
Royal Air Maroc has its head office at the Casablanca-Anfa Airport. In 2004, it announced that it was moving its head office from Casablanca to a location in Province of Nouaceur, close to Mohammed V International Airport. The agreement to build the head office in Nouaceur was signed in 2009. The biggest CBD of Casablanca and Maghreb is in the North of the town in Sidi Maarouf near the mosque of Hassan II and the biggest project of skycrapers of Maghreb and Africa Casablanca Marina.
FOREVER FLAWLESS Store-Morocco Mall
The FOREVER FLAWLESS Store is located in Morocco Mall the second largest shopping center in Africa with 200 000m² of floor space in Casablanca, Morocco. Morocco Mall, which opened on December 1, 2011, was designed by Architect Davide Padoa of Design International, a global architecture boutique with its headquarters in London.
The mall features a massive 1,000,000 litre aquarium that contains over 40 different species of fish. The aquarium is called “Aquadream” and was designed and built by International Concept Management (ICM). Visitors have the opportunity to take a ride through the center of the cylinder shaped aquarium with a 360-degree view of the sea life. Visitors can also go scuba diving with a professional instructor inside the aquarium.
Morocco Mall features many international luxury brands like Louis Vuitton, Chanel, Gucci and Prada alongside more modest Western franchises like Lacoste, Banana Republic and American Eagle. In addition to clothing, jewelry, electronics and specialty retailers, shops include the Marjane supermarket, the Galeries Lafayette department store and the FNAC store, which sell the latest in technology and entertainment.
An IMAX 3D movie theater shows the latest blockbusters, and the theme park Adventureland offers ice-skating. Coffee shops such as Starbucks keep visitors fueled for an entire day of shopping and attractions. Mall parking is provided by valet service and there is also a free shuttle from various Casablanca hotels
Come check out our store and let us know what you think of our products. Have you already been to the Forever Flawless store in Casablanca? We’d love it if you took a few minutes to tell us about your experience. Why not write a Forever Flawless review?