Casablanca is the largest city of Morocco, located in the northwestern part of the country on the Atlantic Ocean. It is also the largest city in the Maghreb, as well as one of the largest and most important cities in Africa, both economically and demographically.
Casablanca is Morocco’s chief port and one of the largest financial centers on the African continent. The 2012 census, adjusted with recent numbers, recorded a population of about 4 million in the prefecture of Casablanca. Casablanca is considered the economic and business center of Morocco, while the national political capital is Rabat.
The leading Moroccan companies and international corporations doing business there have their headquarters and main industrial facilities in Casablanca. Recent industrial statistics show Casablanca retains its historical position as the main industrial zone of the country. The Port of Casablanca is one of the largest artificial ports in the world, and the largest port of North Africa. It is also the primary naval base for the Royal Moroccan Navy.
The Grand Casablanca region is considered the locomotive of the development of the Moroccan economy. It attracts 32% of the country’s production units and 56% of industrial labor. The region uses 30% of the national electricity production. With MAD 93 billion, the region contributes to 44% of the industrial production of the kingdom.
One of the most important Casablancan exports is phosphate. Other industries include fishing, fish canning, sawmills, furniture production, building materials, glass, textiles, electronics, leather work, processed food, spirits, soft drinks, and cigarettes.
The Casablanca and Mohammedia seaports activity represent 50% of the international commercial flows of Morocco. Almost the entire Casablanca waterfront is under development, mainly the construction of huge entertainment centres between the port and Hassan II Mosque, the Anfa Resort project near the business, entertainment and living centre of Megarama, the shopping and entertainment complex of Morocco Mall, as well as a complete renovation of the coastal walkway. The Sindbad park is planned to be totally renewed with rides, games and entertainment services.
Royal Air Maroc has its head office at the Casablanca-Anfa Airport. In 2004, it announced that it was moving its head office from Casablanca to a location in Province of Nouaceur, close to Mohammed V International Airport. The agreement to build the head office in Nouaceur was signed in 2009.
The biggest CBD of Casablanca and Maghreb is in the North of the town in Sidi Maarouf near the mosque of Hassan II and the biggest project of skycrapers of Maghreb and Africa Casablanca Marina.
The FOREVER FLAWLESS Store is located in Alfaplace Shopping Center. Situated on the seaside of Casablanca, this urban shopping center has 3 floors, and features over 80 brands. Designed by Architect Sir Norman Foster and developed in 2013 by Inveravante, the mall has been open for 2.5 years and is part of a complex that includes offices, residential apartments, a Four Seasons hotel and hotel suites. The regional shopping Centre was acquired on 24 July 2015 and is situated in the prestigious area of Anfa in Casablanca, itis anchored by Label Vie (Carrefour), Alshaya (H&M, M&S) and Alhokair (Virgin Mega Store).
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