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Playa del Carmen is a city located along the Caribbean Sea in Mexico. It is a popular tourist area and boasts a wide array of tourist activities due to its geographical location in the Riviera Maya. It has also been the destination of PGA Tour golf tournaments and the set location for various television shows. Originally a small fishing town, tourism to Playa del Carmen began with the passenger ferry service to Cozumel, an island across the Cozumel Channel and a world famous scuba diving destination.

Playa del Carmen has recently undergone extreme rapid development with new luxury residential condominium buildings, restaurants, boutiques and entertainment venues. There are plans to develop six luxury boutique hotels, American chain restaurants, including Hard Rock Cafe, as well as a small upmarket shopping plaza offering designer boutiques, a cinema, luxury condominiums, and the first international House of Blues entertainment venue. Quinta Avenida is slated to become a cultural and economic stronghold for the Yucatan peninsula with the development of civic venues and up-market retail. Several luxury brands are currently developing retail locations; those under construction or already open include Louis Vuitton, Carolina Herrera, Paul & Shark, and Christian Dior. The department store Liverpool has opened their Riviera Maya flagship store in Playa del Carmen. Liverpool will anchor an urban lifestyle center. Tourist activity in Playa del Carmen centers on Quinta Avenida, or Fifth Avenue, which stretches from Calle 1 norte to Calle 40. A pedestrian walkway located just one or two blocks inland from the beach, Fifth Avenue is lined with hundreds of shops, bars and restaurants. There are many small boutique hotels on and just off Fifth Avenue and on the beach.

 

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