Forever Flawless

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London is the capital and most populous city of England and the United Kingdom.

London is the capital and most populous city of England and the United Kingdom. Standing on the River Thames, London has been a major settlement for two millennia. It was founded by the Romans, who named it Londinium. London’s ancient core, the City of London, largely retains its 1.12-square-mile (2.9 km2) medieval boundaries and in 2011 had a resident population of 7,375, making it the smallest city in England. Since at least the 19th century, the term London has also referred to the metropolis developed around this core. The bulk of this conurbation forms Greater London, a region of England governed by the Mayor of London and the London Assembly. The conurbation also covers two English counties: the small district of the City of London and the county of Greater London. The latter constitutes the vast majority of London, though historically it was split between Middlesex (a now abolished county), Essex, Surrey, Kent and Hertfordshire.

London is a leading global city, with strengths in the arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development, tourism, and transport all contributing to its prominence. It is one of the world’s leading financial centres and has the fifth-or sixth-largest metropolitan area GDP in the world depending on measurement. London is a world cultural capital. It is the world’s most-visited city as measured by international arrivals and has the world’s largest city airport system measured by passenger traffic. London is the world’s leading investment destination, hosting more international retailers and ultra high-net-worth individuals than any other city. London’s 43 universities form the largest concentration of higher education institutes in Europe, and a 2014 report placed it first in the world university rankings. According to the report London also ranks first in the world in software, multimedia development and design, and shares first position in technology readiness. In2012, London became the first city to host the modern Summer Olympic Games three times.

FOREVER FLAWLESS Store-Whiteleys Shopping Centre

The Forever Flawless Store is located in Whiteleys a shopping centre in London, England. It was London’s first department store, located in the Bayswater area. The store’s main entrance was located on Queensway.

The original Whiteleys department store was created by William Whiteley, who started a drapery shop at 31 Westbourne Grove in 1863. By 1867 it had expanded to a row of shops containing 17 separate departments. By 1890 over 6,000 staff were employed in the business, most of them living in company-owned male and female dormitories, having to obey 176 rules and working 7am to 11pm, six days a week. Whiteley also bought massive farmlands and erected food-processing factories to provide produce for the store and for staff catering.

In 1989 Whiteleys was re-opened as a shopping centre. The current Whiteleys contains a large number of shops and places to eat including Marks & Spencer, HMV, Starbucks and a sushi bar. Leisure facilities include an Odeon cinema and bowling alley. The shopping centre never worked as a retail destination and became much maligned by the wealthy and sophisticated residents of nearby Notting Hill. Since 2005 a slow change of direction began under a new management regime which incorporated substantial physical improvements to the interior, the replacement of McDonalds with Rowley Leigh’s new restaurant Le Café Anglais and a new food hall in the central mall area. On site management have claimed in the press that this is the start of a transformation of the building and its shops.  The ground-floor fountain, with its inspiring sculpture, certainly disappeared unannounced around that time. In June 2008 the ground floor was transformed into what the management have called a ‘foodstore’, essentially a larger, more glamorous version of a department store foodhall, designed by Lifeschutz Davidson Sandilands and operated by renowned restaurateur Dominic Ford it is called ‘Food Inc’ and sells fresh fish, meat, dry goods, wine and meat from the shopping centre’s own farm. This year a new vintage store, Victory Vintage, opened on the first floor opposite GAP. One of the largest retail spaces on the first floor was formerly operated by Borders, but is now part of the Toys-R-Us chain. Other stores include branches of clothing stores Zara and French Connection and ‘The Real China.’

Come check out our store and let us know what you think of our products. Have you already been to the Forever Flawless store in London? We’d love it if you took a few minutes to tell us about your experience. Why not write a Forever Flawless review?

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FOREVER FLAWLESS Store-Whiteleys Shopping Centre

Whiteleys Centre, Queensway, London W2 4YQ, UK
Phone: 0044 (0) 207 229 8844 Store Hours: Mon-Sat 10:00am to 8:00pm Sun 12:00pm to 6:00pm